Marketing: BA, BS

About This Degree

Marketing is an extremely valuable interdisciplinary career path that contains some of the most sought after skills and positions in the world of business. Within the socio economic and political environment, the marketer plans, prices, promotes, and distributes goods and services. In short, the modern marketer seeks to understand and influence buyer and seller behavior. A marketing degree can open many doors in a wide range of industries including advertising, media, and sales activities. Typically, marketing positions are highly sought after by individuals who consider themselves creative and/or analytical.

Degree Options

• Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.

Locations

• Beaver
• Bicknell
• Castle Dale
• Delta
• Ephraim
• Junction
• Nephi
• Price (USU Eastern)
• Richfield

Location Restrictions

To view all degrees and programs available at USU, visit Degree Finder. Please note, not all degrees and programs are available at every location. We recommend searching by location unless you intend on relocating. Contact a Statewide Campuses advisor to verify program availability in your area.

View Potential Careers

With a degree in marketing, you will be qualified for the following careers:

• Marketing Strategist
• Investment Manager
• Public Relations Specialist
• Financial Services
• Strategic Sales & Account Management
• Global Marketing
• Purchasing & Procurement
• PR Accountant Executive
• Marketing Management
• Brand Management
• Media Planner
• Marketing Analytics

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Course Listing (University Catalog)

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