Marketing: BA, BS
Department: Marketing and Strategy Department
College: Jon M. Huntsman School of Business
About This Degree
Marketing is an extremely valuable interdisciplinary career path that contains some of the most sought after skills and positions in the world of business. Within the socio economic and political environment, the marketer plans, prices, promotes, and distributes goods and services. In short, the modern marketer seeks to understand and influence buyer and seller behavior. A marketing degree can open many doors in a wide range of industries including advertising, media, and sales activities. Typically, marketing positions are highly sought after by individuals who consider themselves creative and/or analytical.
- Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.
- Castle Dale
- Price (USU Eastern)
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View Potential Careers
With a degree in marketing, you will be qualified for the following careers:
- Marketing Strategist
- Investment Manager
- Public Relations Specialist
- Financial Services
- Strategic Sales & Account Management
- Global Marketing
- Purchasing & Procurement
- PR Accountant Executive
- Marketing Management
- Brand Management
- Media Planner
- Marketing Analytics
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Course Listing (University Catalog)
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The Jon M. Huntsman School of Business may charge differential tuition for this program. Differential tuition is an added cost per credit for courses in the program. See the last page in the USU Tuition & Fee schedule for more information.